Julius Meinl Living

Luxury home away from home

Tradition of Julius Meinl

Entrepreneurship for more than 150 years

  • 1862

    Opening of a green coffee beans store in Vienna

  • Development of an industrial coffee roasting method

    1877

  • 1923

    Inception of financial activities

  • Julius Meinl has 1,000 stores and 65 production facilities throughout Europe

    1939

  • 1956

    Establishment of Meinl Bank

  • Inception of investment activities

    1987

  • 1996

    €80m CEE private equity fund founded with Invesco

  • CEE retail property group founded with Caledonia Investments with €85m of assets

    1997

  • 1999-2005

    Sale of the food production activities

  • MEL reaches €6bn in assets and development projects

    2007

  • 2010-2008

    Creation of KEX Confectionery through the acquisition of 6 confectionery companies

  • Establishments of real estate groups Fulcrum Properties and Julius Meinl Prime Homes

    2012

  • 2016

    Establishment of Julius Meinl Living

  • Julius Meinl Coffee is active in premium coffee in 70 countries and has annual sales of €178 million

    2018

  • 2019

    Julius Meinl Living expands hospitality investment activity in Central Europe

Julius Meinl Living Leadership

Track record of acquiring, developing and managing real estate assets of over €4 billion in the past 20 years

Vision

Julius Meinl Living is set to become a major owner and operator of branded serviced residences in Europe. Through a roll-out, it intends to establish itself as a first mover in this space over the next 5 years

Apartments: 100-150 average
Residences: 15+

Target Geographies

Starting in the core markets of House of Julius Meinl, a clear concept has been developed

Step 1
Step 2
Step 3

Julius Meinl Living Serviced Residences

Home away from Home is a preferred customer experience

  • The idea of serviced residences is to combine the advantages of residential housing and hotels to provide a better customer experience.

  • Serviced residences offer added space and home-like privacy, guests can enjoy the feeling of living like a local when travelling.

  • Meeting/work spaces are added to suit a wide spectrum of needs.

  • They are more suitable to a longer stay thanks to a lower cost per room while still providing a prime location.

  • Clients tend not to use all services provided by hotels and appreciate the possibility to chose their level of assistance.

Their concept is attractive for all stakeholders

  • More comfort for corporate travelers
  • Better cost effectiveness for family, corporate clients and leisure guests
  • Flexibility for young people (“millennials”)
  • Better profitability for owners
  • Lower workload for managers

Julius Meinl Living residences unite both world’s best

Key focus of Julius Meinl Serviced Residences

  • Monday to Friday: corporate clients
  • Saturday and Sunday: leisure clients
  • Integration of meeting spaces, a key advantage for Julius Meinl Living properties.
  • Barriers to entry: central location near main offices, restaurants and points of interest is key.
  • Size ranges from studio (30 m²) to 2-bedroom (70 m²), include a fully fitted-out kitchenette.
  • Restaurant is outsourced, allowing the residence to focus on its core activity.

Investors

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